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Decline in Sales for Remington
#1
Quote:Decline in Sales for Remington
Posted 5 days ago in Shooting by AllOutdoor Staff with 37 Comments

Source: althistory.wikia.com

Shooting Sports Retailer reports in the company’s latest financial statement to investors, Remington Outdoor Company disclosed declining sales of firearms and ammunition in the last quarter.

In the third quarter ending Sept. 27, sales of Remington Outdoor Company firearms declined 19.8 percent over the previous year, with ammunition sales dropping 21.2 percent. Overall net sales for the company dropped 23.5 percent to $59.7 million.

- See more at: http://www.alloutdoor.com/2015/11/19/dec...pLdYL.dpuf
das, proud to be a member of pa2a.org since Sep 2012.
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#2
Less expensive??? Sure Remington has some more expensive products as well as entry level ones. I don't think price is the issue.

Maybe it's their 2 year warranty on items like their 870 Express and/or the fact that Freedom Group bought them and people have caught wind of it. Freedom Group has a reputation of cheapening the brands they own. But that is pure speculation on my part. I have some Remington products that may have been made after the buy out and I like them just fine.


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sgtsandman, proud to be a member of pa2a.org since Nov 2014.
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#3
My personal opinion is that Remington's sales are soft because they primarily cater to FUDS. Point being, guns that provide security are what are breaking the sales records, at present. If Remington wants to up its game, it's going to have to harden its advertisement to include tactical looking shotties and semi rifles, rather than pushing Elmer donning his orange camo, with a dog at his feet, and a break-over shotty draped over his forearm.


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DeadEye, proud to be a member of pa2a.org since Jun 2013.
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#4
DeadEye;170493 Wrote:My personal opinion is that Remington's sales are soft because they primarily cater to FUDS. Point being, guns that provide security are what are breaking the sales records, at present. If Remington wants to up its game, it's going to have to harden its advertisement to include tactical looking shotties and semi rifles, rather than pushing Elmer donning his orange camo, with a dog at his feet, and a break-over shotty draped over his forearm.

I'm inclined to agree with you. A quick trip to their website shows a number of tactical versions of their rifles, shotguns, and handguns and the handguns are marketed with self defense focus.

I think they need to market themselves better.
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#5
Go into any gun store and ask to see a new Marlin, the quality and workmanship is blatantly poor. I haven't really bothered to look at a Remmy lately but I've heard many guys bitch about them.
I don't think its a matter of which group they cater to, it the fact that there is no pride in what they're doing anymore.

I still do like Remington for off the shelf ammo.
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#6
P89;170497 Wrote:Go into any gun store and ask to see a new Marlin, the quality and workmanship is blatantly poor. I haven't really bothered to look at a Remmy lately but I've heard many guys bitch about them.
I don't think its a matter of which group they cater to, it the fact that there is no pride in what they're doing anymore.

I still do like Remington for off the shelf ammo.
It is a shame Marlin quality has tanked. I like the Remmy R1 but dont know if they are as good as the SR1911.
das, proud to be a member of pa2a.org since Sep 2012.
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#7
das;170512 Wrote:
P89;170497 Wrote:Go into any gun store and ask to see a new Marlin, the quality and workmanship is blatantly poor. I haven't really bothered to look at a Remmy lately but I've heard many guys bitch about them.
I don't think its a matter of which group they cater to, it the fact that there is no pride in what they're doing anymore.

I still do like Remington for off the shelf ammo.
It is a shame Marlin quality has tanked. I like the Remmy R1 but dont know if they are as good as the SR1911.

I'm not a huge fan of the R1 and last week I looked at two SR1911's that had recoil springs that were so stiff you could barely get the slide lock to engage and then you almost had to bloody your finger to get it to release.
That and the cast frame once again caused me to decline buying one.

Heck, I've never been a real Remington fan anyway.
I very much dislike the location of the safety on the 870 and would take a Mossberg over an 870 any day.
Other than a couple old, as in pre-war rifles, I don't own a single modern era Remington any more and they are something I never even look at while browsing to be honest.
But then I'm not a huge hunter, so as noted by others above, I'm not a member of their target market.
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#8
(11-25-2015, 08:51 AM)halftrack Wrote:
DeadEye;170493 Wrote:My personal opinion is that Remington's sales are soft because they primarily cater to FUDS. Point being, guns that provide security are what are breaking the sales records, at present. If Remington wants to up its game, it's going to have to harden its advertisement to include tactical looking shotties and semi rifles, rather than pushing Elmer donning his orange camo, with a dog at his feet, and a break-over shotty draped over his forearm.

I'm inclined to agree with you. A quick trip to their website shows a number of tactical versions of their rifles, shotguns, and handguns and the handguns are marketed with self defense focus.

I think they need to market themselves better.

Only recently. Historically, they were strictly FUD oriented. Think about it, anyone of any age, when you think Remington, you don't think tactical firearms, or even handguns. Their primary focus has historically been hunting rifles and shotguns. The fact that you are seeing a recent change might be too little, too late.


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DeadEye, proud to be a member of pa2a.org since Jun 2013.
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#9
I think the remington r51 basically sums it up. Also there is a lot more competition. Why buy a remington shotgun when you can get a mossberg? How many companies build reliable and affordable bolt action guns?
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#10
I've had a number of customers lately that have not been real happy with the quality of their Remingtons, not just the Marlin line but even the 700's. Many of the complaints were the triggers, which used to be one of the best. Then there was the recall of the (597 IIRC) 17 HMR and the subsequent pittance they were offering to have them sent back to them. Plus the amount they were giving back could only be used on another Remington rifle.

I believe Freedom Group only looks at the bottom line, which doesn't bode well.
Xringshooter, proud to be a member of pa2a.org since Sep 2012.
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